3 Tips for a Successful Cross-Device Customer Journey [Infographic] 3 Tips for a Successful Cross-Device Customer Journey [Infographic]

Got a lot of traffic? Awesome. As for today, the path shoppers should follow to make purchases is not a simple one.

The first step might be done everywhere using any device – in the car, during lunch or bedtime. But are you capable of making them go any further into a purchase funnel?

Sometimes making a sale comes down to catching the customer in the right mood and time of day, however, there is more to do than praying for a good luck. An initial interest is not enough – an ability to keep and reinforce it is the true key to e-Commerce success.

The following infographic from Signal suggests an effective solution for keeping your customers on track in the cross-device purchase journey called “Three C’s” – Create, Capture, Calibrate.

3 Tips for a Successful Cross-Device Customer Journey

So, what’s the aftermath? Firstly, build a responsive e-Commerce website and market across devices. Secondly, develop content that loads quickly and, what’s important, test it on various devices. And finally, utilize real-time data and marketing techniques.

Source: shopping-cart-migration.com

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