Google Shopping partners with e-commerce platforms to help retailers
Holiday season is going on, and probably this is the best time of the year when you can showcase your products or services in front of maximum people. Many retailers are already doing so with their well known e-commerce stores. However, what about those stores offering a better value, but are lesser known?
Google made an initiative back in 2012 to streamline things by helping retailers get in front of more customers through their best deals. We are talking about “Google Shopping”, originally named as “Froogle” during its launch in 2002, and renaming taking place in 2007 as “Google Product Search”. Since re-branding in 2012, Google Shopping is a service allowing users to search products on different e-commerce websites, and compare prices between them to get the best deal. It is currently a paid model wherein the merchants have to pay Google for listing their offerings using this service.
As per a recent announcement, Google Shopping has partnered with topmost e-commerce platforms like Magento, BigCommerce, and PrestaShop, to make things even simpler, by getting started with Google Shopping. Online stores using these three platforms can submit their product information with great ease to get in front of millions. This is good news for most e-commerce store owners since majority of online shops run on the Magento development platform.
Getting started with Google Shopping this holiday season
Since now you can have your ecommerce shops integrate easily with the Google Shopping service, you can save upon the extra efforts and time investing after marketing campaigns. Make use of Google Shopping campaign and get started integrating your store with this service. Just a few clicks here and there will help you upload product information within your Merchant Center account. By leveraging Google Shopping you can:
- Connect your products with ease to the customers for relevant search queries with commonly used keywords.
- Have your products displayed with apt images accompanied by details. Ensure to have important information such as product type, category, size, price, and color with a clear visibility.
- Minimize the holiday workload, by simply replicating the product or service information on your ecommerce store on to the Google Shopping service.
- Add new inventory by rolling out new products, just by simply adding them.
Ways to escalate Google Shopping Campaigns for holidays
By now, you might have judged the potential of Google Shopping campaigns in uplifting your ecommerce sales and revenue. In order to have Google Shopping work the best way delivering impressive returns, here are six killer tips allowing your ecommerce store to nail it during the festive season.
- Poor performing products should be kept on top priority
It is important to note that the product feed must be well optimized. Ensure to have good long titles within 150 character limit, describing product name, brand, gender, size, and color. This is a good practice that should be followed across all your products for getting yourself differentiated from the cloud. The same logic applies to product description as well with the only difference of 500 character limit letting you explain things in more detail. Keyword research in the key, and hence try to include one tail, two tail, three tail phrases, or more, while drafting both.
- Check for disapprovals and errors for rectification
You have to ensure whether the products do not accompany missing fields with them. Imagine, a scenario, wherein users land upon your products just to find that the details are missing, impacting the store visibility to a great extent. Google Merchant Center helps a great deal not just in summarizing the affected products, but also downloads that specific database as a .csv file. Additionally, you can even set up Feed Rules, wherein the problem gets highlighted if you have missed out on mentioning product category, brand, or other fields.
- High quality well sized images decrease the chances of disapproval
Follow an ideal size of 100 x 100 pixels for non clothing items images, as well as 250 x 250 pixels images for clothing items images. Make sure there are no obscuring marks or text present on the images obstructing the product view. Have alternatives to stock images available from manufacturers.
- Product ratings uplift credibility of the manufacturer
In such a competitive market of product search, it is important to implement techniques making your products stand out from the rest. Product ratings is a good strategy to do so since they reinforce positivity in the buying decision of consumers, help your ads appear unique from others, drives quality score with lower cost per click, and enhances visibility.
- Re-marketing lists are meant to win over a familiar audience
Rather than approaching new visitors, it is always better to approach the familiar users, who by one or other means cam to know about your store. Whether be previous buyers, returning visitors, or shopping cart abandoner’s, you can win them all over again by re-marketing.
The author is Harshal Shah, CEO and founder of Elsner Technologies, a global IT consulting firm with expertise in Magento development and delivering IT solutions on Web, Mobile and Cloud. He is a tech evangelist with a reputation to provide optimum solutions for business automation and solving real life problems with the power of IT.Read more
During the past few years Africa has become a fast growing e-commerce market and turned into a very attractive stage for the biggest worldwide corporations and investments.
Such companies as Uber and Facebook have already their presence at the continent. Amazon and Alibaba are planning to enter the Africa`s market in the nearest future. And this interest is not a surprise. Africa is the world’s second-most-populous continent, which offers new business opportunities for online merchants and agencies. Experts predict that by 2025 Africans could be buying seventy-five billion dollars worth of goods and services online annually.
The biggest open source and e-commerce event in Africa – CMS Africa Summit will be held in Abuja, Nigeria on the 3rd and 4th March 2017. And we are proud to announce that the Vice President of Meet Magento Association, Kuba Zwolinski, is going to represent the Association at the event. Kuba, as one of the speakers, will have his talk on the topic: “ Meet Magento – open source that’s changing the world… of commerce”.
We had a chance to ask Kuba a few questions regarding his attendance at the conference:
You are attending CMS Africa Summit as Vice-President of Meet Magento Association. What are your goals and expectations from the conference?
It’s a great way to understand e-commerce boom in African countries and corresponding challenges and opportunities. Hopefully I can also increase interest in open source solutions with Magento as an excellent tool for building startup business. It may be opportunity for both merchants and developers to expand cross-border business.
How would you evaluate an e-commerce market in Africa? In your opinion what are its distinguishing features?
E-commerce is definitely booming in Africa. It brings amazing economic impact but also is connected with many challenges – frauds, distrust, infrastructure, logistics and maybe most important, literacy rate.
For sure mobile & marketplaces are keywords for the region e-business. “Mobile first” is not only a marketing term there, it’s actual situation. Not everyone has a laptop/desktop but most of people there have mobile phones and are used to do everything from the phone. Marketplaces are located in every aspects of African economy – markets are everywhere and everyone is selling something. Digital marketplaces are natural continuation however they have to face a lot of challenges and competition from less official sellers.
How do you think can we expect for the Meet Magento Africa in the nearest future?
Meet Magento was always the best way to help developers and merchants in emerging markets to share knowledge, grow their business and build something great together. It will take some time and effort but it would be great to see vibrant and active Magento community in Nigeria or other African countries.
Exploring new opportunities, markets and communities always was one of the main aims of Meet Magento events. Meet Magento already has its events in more than 40 countries. We believe that year by year our communities in each country are growing, interest for events is increasing and such countries as Nigeria will join to our big family.Read more
There are millions of brilliant ideas to start-up a business. It is equally challenging to choose the best idea that will work for you. Perhaps it would be best to establish a business where you are comfortable with. It might be a business idea you came up with based on your favorite hobby or passion. It could also be an idea you have came up with based on your skill sets or available resources. You have to think long term into the business so you have to put all your energy and dedication into it. Most start-up businesses fail due to lack of preparation and getting into it half-heartedly.
To make sure this is the right kind of business for you, you have to define your purpose. We all go into business to make money and that’s for sure. But is there a secondary purpose on why you are starting your business? Ask yourself if you are putting up your business because you want to resolve a common problem or fill in a need. This and more are ways to validate your business startup idea.
If you have a brilliant idea for a startup business, think about tapping into your possible market. Do you have a product that appeals to a certain age group? Then maybe you would want to create a survey that will reach out to this particular set of people. They can provide you the information you need to determine if this type of business is worth pursuing.
There are several ways to create and send out a survey. The infographic below will give you details on how you can effectively reach out to your prospective market. This will be very helpful in validating your business ideas.Read more
The biggest names of e-commerce will meet at E-Commerce Berlin Expo on February 2. The event will host a range of top representatives of the main e-commerce companies worldwide. Pro tipp: Listen to Karl Wehner from Alibaba Group talking about the international expansion on the Eastern markets.Read more
Since its inception, cryptocurrency is consistently growing and advancing in the financial world. The creators of BitCoin® introduced cryptocurrency to the world in October 2008. It released as open-source software in 2009 and is presently primed to be the future of global payment systems. Forms of cryptocurrency such as BitCoin® and others are revolutionary because they are a means of payment accepted by legal persons and can be transferred, stored, or traded electronically. This removes customary impediments to commerce and as a result, it has members of worldwide financial institutions concerned about the strength of their collective grip on the payments industry. The European Banking Authority describes cryptocurrency as a digital representation of worth, not distributed by a central bank or a public authority and not attached to a fiat currency. The United States Government has implemented the inaccurate term “virtual currency” to describe all forms of cryptocurrency. In recent years, cryptocurrency changed from a fringe financial fad to a global force and a legitimate game changer in future of payments.
One only need to look at the impact cryptocurrency creates among traditional financial institutions and world governments to see that the new way to pay is not a passing trend. Its recent acceptance by institutions such as NASDAQ, BBVA, USAA, and NYSE Euronext is a prime example of cryptocurrency acceptance as is the move by the United States Internal Revenue Service which makes BitCoin® and other new forms of digital currency taxable via the capital gains tax by labeling cryptocurrency property. Other world governments have put measures in place to make the use of cryptocurrency difficult or even illegal. Vietnam outlawed the use of cryptocurrency. Strict regulations are also in place to discourage use of digital currency. China has barred monetary establishments from using cryptocurrency. Russia contends that cryptocurrency is legal, yet all acquisitions made with currency other than Russian rubles are illegal.
The independence from traditional financial institutions and their subsequent fees and regulations is just one of the ways cryptocurrency is changing the future of payments. As a self-directed source of financial management, digital currency gives users a safe place for financial holdings. Those who use cryptocurrency are free from the interest rates, and fees charged by financial entities; digital currency also shields from inflation rates and arbitrary freezing or garnishment. Growing evidence points to the false notion that banks and other financial institutions are above reproach; distrust of these industries creates a climate that is ideal for the rise of additional options like Bitcoin® and other newer forms of cryptocurrency.
Safety is an ever-present concern in financial circles and cryptocurrency exists as a secure way to manage finances. Security and trust are what cryptocurrency is based upon. The innovative computer code and the shared work of millions of individuals who confirm the transactions make it possible to have security without excessive oversight. The system operates on blockchain technology making it connected, peer-to-peer, and open sourced. The exclusive cryptography behind blockchain and cryptocurrency expand the use of digital currency by making it a secure format. In order to hack into a part of the block chain, the entire chain all the way back to its point of origin must be hacked. This is essentially impossible to accomplish without detection.
Cryptocurrency is a highly accessible means of payment. Sectors given the highest level of priority and development are the areas of wholesale and retail payment processing. To be a part of a cryptocurrency account, all an individual requires is access to a mobile phone or the internet; consistent growth in technology and connectivity make this more attainable than ever. This significantly levels the financial playing field for the estimated 2.2 billion people who have no access to financial exchanges yet have access to the internet or a cellular device.
Cryptocurrency is still a new and somewhat unfamiliar means of payment; however, in the present financial climate, a payment system that allows users to bypass the large financial institutions is encouraging. It is important to note that cryptocurrency must receive worldwide exposure to gain acceptance on a larger scale. There is still progress and education needed, but cryptocurrency is already changing the future of payments.
Brad K. Russell is an entrepreneur and marketing expert based in Perth, Australia. He is the Founder and Owner of IsaTonic, the #1 distributor of Isagenix products in Australia. Find more information about Brad at his personal website, www.bradkrussell.com.au, or about IsaTonic at www.isatonic.com.au.Read more
Amazon is again one step forward in innovation at the border between traditional shopping and online shopping. The world’s most advanced shopping experience is here and it’s just a matter of time until big retailers will adopt it.
With the help of technologies used in self-driving cars like computer vision, sensor fusion and deep learning Amazon created the most rapid shopping experience everyone dreamed of.
The Just Walk Out technology performs facial recognition at entering the shop, detects when products are taken from or returned to the shelves and keeps track of them in a virtual cart.
The customers Amazon account is charged after he leaves the shop and a receipt is issued for the purchase. All is needed is an Amazon account, a smartphone and the free Amazon Go app.
This is for the moment just a proof of concept in it’s beta version implemented for an Amazon Go shop in Seattle, Washington and is accessible only for Amazon employees.
2017 is announced to be the year they will open to the public and after observing customers behaviour they will open new shops all over the world.
In perspective it will probably take 1-2 years to have this more extended but taking into account the velocity with which technology evolves the future is promising, at least with regards to our day to day shopping experience.