Google Shopping partners with e-commerce platforms to help retailers
Holiday season is going on, and probably this is the best time of the year when you can showcase your products or services in front of maximum people. Many retailers are already doing so with their well known e-commerce stores. However, what about those stores offering a better value, but are lesser known?
Google made an initiative back in 2012 to streamline things by helping retailers get in front of more customers through their best deals. We are talking about “Google Shopping”, originally named as “Froogle” during its launch in 2002, and renaming taking place in 2007 as “Google Product Search”. Since re-branding in 2012, Google Shopping is a service allowing users to search products on different e-commerce websites, and compare prices between them to get the best deal. It is currently a paid model wherein the merchants have to pay Google for listing their offerings using this service.
As per a recent announcement, Google Shopping has partnered with topmost e-commerce platforms like Magento, BigCommerce, and PrestaShop, to make things even simpler, by getting started with Google Shopping. Online stores using these three platforms can submit their product information with great ease to get in front of millions. This is good news for most e-commerce store owners since majority of online shops run on the Magento development platform.
Getting started with Google Shopping this holiday season
Since now you can have your ecommerce shops integrate easily with the Google Shopping service, you can save upon the extra efforts and time investing after marketing campaigns. Make use of Google Shopping campaign and get started integrating your store with this service. Just a few clicks here and there will help you upload product information within your Merchant Center account. By leveraging Google Shopping you can:
- Connect your products with ease to the customers for relevant search queries with commonly used keywords.
- Have your products displayed with apt images accompanied by details. Ensure to have important information such as product type, category, size, price, and color with a clear visibility.
- Minimize the holiday workload, by simply replicating the product or service information on your ecommerce store on to the Google Shopping service.
- Add new inventory by rolling out new products, just by simply adding them.
Ways to escalate Google Shopping Campaigns for holidays
By now, you might have judged the potential of Google Shopping campaigns in uplifting your ecommerce sales and revenue. In order to have Google Shopping work the best way delivering impressive returns, here are six killer tips allowing your ecommerce store to nail it during the festive season.
- Poor performing products should be kept on top priority
It is important to note that the product feed must be well optimized. Ensure to have good long titles within 150 character limit, describing product name, brand, gender, size, and color. This is a good practice that should be followed across all your products for getting yourself differentiated from the cloud. The same logic applies to product description as well with the only difference of 500 character limit letting you explain things in more detail. Keyword research in the key, and hence try to include one tail, two tail, three tail phrases, or more, while drafting both.
- Check for disapprovals and errors for rectification
You have to ensure whether the products do not accompany missing fields with them. Imagine, a scenario, wherein users land upon your products just to find that the details are missing, impacting the store visibility to a great extent. Google Merchant Center helps a great deal not just in summarizing the affected products, but also downloads that specific database as a .csv file. Additionally, you can even set up Feed Rules, wherein the problem gets highlighted if you have missed out on mentioning product category, brand, or other fields.
- High quality well sized images decrease the chances of disapproval
Follow an ideal size of 100 x 100 pixels for non clothing items images, as well as 250 x 250 pixels images for clothing items images. Make sure there are no obscuring marks or text present on the images obstructing the product view. Have alternatives to stock images available from manufacturers.
- Product ratings uplift credibility of the manufacturer
In such a competitive market of product search, it is important to implement techniques making your products stand out from the rest. Product ratings is a good strategy to do so since they reinforce positivity in the buying decision of consumers, help your ads appear unique from others, drives quality score with lower cost per click, and enhances visibility.
- Re-marketing lists are meant to win over a familiar audience
Rather than approaching new visitors, it is always better to approach the familiar users, who by one or other means cam to know about your store. Whether be previous buyers, returning visitors, or shopping cart abandoner’s, you can win them all over again by re-marketing.
The author is Harshal Shah, CEO and founder of Elsner Technologies, a global IT consulting firm with expertise in Magento development and delivering IT solutions on Web, Mobile and Cloud. He is a tech evangelist with a reputation to provide optimum solutions for business automation and solving real life problems with the power of IT.Read more
There are millions of brilliant ideas to start-up a business. It is equally challenging to choose the best idea that will work for you. Perhaps it would be best to establish a business where you are comfortable with. It might be a business idea you came up with based on your favorite hobby or passion. It could also be an idea you have came up with based on your skill sets or available resources. You have to think long term into the business so you have to put all your energy and dedication into it. Most start-up businesses fail due to lack of preparation and getting into it half-heartedly.
To make sure this is the right kind of business for you, you have to define your purpose. We all go into business to make money and that’s for sure. But is there a secondary purpose on why you are starting your business? Ask yourself if you are putting up your business because you want to resolve a common problem or fill in a need. This and more are ways to validate your business startup idea.
If you have a brilliant idea for a startup business, think about tapping into your possible market. Do you have a product that appeals to a certain age group? Then maybe you would want to create a survey that will reach out to this particular set of people. They can provide you the information you need to determine if this type of business is worth pursuing.
There are several ways to create and send out a survey. The infographic below will give you details on how you can effectively reach out to your prospective market. This will be very helpful in validating your business ideas.Read more
Live chat is one important feature the customers demand for on an ecommerce store. To run a successful ecommerce store, customer satisfaction is crucial. Putting two and two together tells us that Live Chat support is important. If a customer wants to ask more about product specification or wants to know the status of their order or anything else, chat support is a great way to answer their queries.
Magento 2 is an ecommerce platform loaded with many features. But by default Magento 2 does not provide Live chat functionality. Live chat can be added easily, though, to Magento 2 by using an extension.
Download And Unzip LiveChat:
First go to the root directory of your Magento and navigate to app/code and create a LiveChat folder.
After downloading the LiveChat extension, unzip it to app/code/LiveChat.
Now rename the folder magento-livechat-master to LiveChat.
The final structure of directories will now look like this:
Run CLI Commands:
Launch SSH Terminal and run the following commands in the Magento root directory:
php bin/magento module:enable LiveChat_LiveChat
php bin/magento setup:upgrade
php bin/magento setup:static-content:deploy
php bin/magento cache:clean
Configuration Of LiveChat
Open admin panel of your Magento and go to STORES → Configuration.
Add your LiveChat email and click on connect. After you’re connected, just click on Save Config.
If you don’t have an account of LiveChat, just click on Create LiveChat account.
Open the admin panel of your Magento and go to SYSTEM→ Cache Management.
Refresh all the cache by clicking on Submit.
And you’re done! Launch your store and you will see the result.
After following all the above steps, you should be able to integrate live chat in Magento 2. Happy chat supporting your customers!
Syed Muneeb Ul Hasan is the Magento Community Manager at Cloudways – a managed Magento Hosting Platform. An expert in PHP and Magento, he prefers to educate users in the implementation and usage of cloud based Magento Hosting Solutions. When not working, he loves to watch cricket. Stay Connected: Email him at email@example.com or you can follow him on Twitter.Read more
Congratulations, you’re on the right path! Moving to etailing is definitely where retailers need to be right now. You’ve done all your market research and you know your niche. But, what next? What do you actually need to know when you move a physical store online? How to transform that bland webpage into a friendly and fun online store? Here are the five transitional steps you’ll need to take to succeed as an online seller.
Integrating your products with your CMS
First of all, the technical bit. Unless you’re a developer (lucky you), you will need to host your online store on a CMS (content management system) that is easy to maintain. Your CMS choice will depend on the size of your store (the number of pages and products) so it’s important that you start mapping out the scale of your online store as soon as possible.
- You have to dogmatic and plan out all your product categories in advance. Use visual aids, online tools, spreadsheets, whatever you need to get the job done. (Here are some different ways you can map out your ecommerce store).
- Plan for the future. Even if you start with a small online store, try to picture where there will be growth as categories expand.
- Take into account your keywords and your audience. You must reflect your users’ language and emulate their online shopping habits to be successful. You can change your own systems in order to sell better, but you won’t be able to change how customers search online. Use keyword research tools and Google Trends to survey the market and get a feel for how people are searching for your products. Don’t just rely on your bricks and mortar knowledge – seek more.
- What options have you got? There are loads of platforms out there to choose from, it’s all about finding one that suits you. In a rush? Set up an online store fast with a customisable CMS, or go for a scalable option with open-source Magento
- Product insertion into a CMS always takes longer than expected so always plan ahead.
Mapping out your digital brand
Yes, you can get a logo for five dollars on sites like Fiverr, but is that really how you want to manage your store’s digital brand? Your audience will make a lot of assumptions and judgements based on the look and feel of your brand.
- Branded signage, a clean shop floor, relaxing music, friendly staff in nice uniforms – all these first impressions will be made by your online store instead.
- Make sure there’s an obvious connection between the types of products you sell and the way that your brand looks.
- Brand colour harmony is crucial – get professional input on the colours you are choosing. Don’t forget accessibility considerations when choosing colour; you need to design a site that can be easily used by everyone
Conducting technical & SEO audits
Sometimes a soft launch approach for a new online store is preferred as it allows SEOs and developers to do their magic. (They will do things like crawl the site and all its URLs to check for any indexing or duplicate copy issues).
- In order to rank, you will need to make sure that you store is built in an SEO-friendly environment. Many CMSs handle a lot of this for you, but you will have to have extra checks and audits too.
- Factor SEO into the web build early on and get expert advice on the decisions you make. SEO will have a huge impact on your store’s success, so don’t take it lightly.
- Get familiar with web reporting functions so that you’re ready for the information you are going to have post-launch. You need to get very friendly with your analytics (or data team). They will be your best friends in the first few months as you adjust anything in your store that isn’t working so well.
Planning your big launch
Web builds and projects like these do tend to run over time, but that doesn’t mean that you can get sloppy with your launch plan. So many web builds run out of steam towards the end, but it’s an absolute top priority to have a proper launch plan. Whether it’s a tiered launch, or a big bang opening; make sure you’ve got the capacity to deal with the onslaught of web traffic and a solid promotional plan.
- Test server response times and make sure the website can cope with live contact with web users.
- Plan out your social media strategy for the big day. It’s probably best to pre-write a lot of the content so you aren’t up writing posts till three am the day before. Don’t underestimate the volume of posts you are going to need during the first few days.
- Online PR is your friend – this is the moment to cultivate relationships with bloggers and other publishers in order to get your products and store featured. Speak to people around you in the business community to see if they can help.
- What if something doesn’t work? What if the server crashes? Are your Twitter cards whitelisted yet? (Check your Twitter validation here with your URL). Plan for all eventualities.
Mapping out your content calendar
Content is your big weapon in the online selling world. When promoting your store online, you need to prioritise writing the right sort of content, not just creating scattergun copy. You will need to plan out a proper seasonal editorial calendar.
- Tie in your content with seasonal promotions. Seasonal selling is massive in some ecommerce niches and if you aren’t prepared, you might miss out on important leads and revenue.
- You might need to hire external copywriters to help you implement your content plan.
- Balance ‘sales’ copy with content that is entirely focused on helping the user and solving their problems. Don’t make it all about you – make it about them.
Did we forget to cover a crucial step? Tell us what other things retailers need to do when moving to an online store below in the comments.
Patrick Foster, ecommerce entrepreneur, coach & writer.
How to Exponentially Grow Traffic Using Ego Bait Posts – Blogging for Links and Social Mentions
When you’re developing content on your site it comes down to two steps. Step one, make outstanding content that is relevant to your users. Step two, promote the hell out of it. However it’s not easy to convince sites and other brands to mention your content no matter how good it is. One of the best ways to out-reach to influencers and other businesses in your niche is to simply mention them in your content. Ego-bait is simply an asset on your site such as blog, list or article that mentions other thought leaders in your industry with the aim of connecting you to them and gaining social shares and mentions.
But Why Use Ego Bait Posts?
When you’re relatively new to an industry or a small player getting on the radar of industry leaders can be a challenge. People don’t know who you are. Ego posts are any easy way to address that challenge. A good ego post is a way to introduce yourself to leaders by mentioning them on a blog post or social share as appose to simply getting in contact with them and saying check out my site. The key is to make your content interesting and relevant to them and your audience.
The beauty of ego bait is you can reach a much wider audience than you can on your own. A good ego post will be irresistible to share. Getting your influencers to share, tweet and mention your post puts you in touch with their audience. Not only does it give you the opportunity to exponentially grow your traffic, but it gives your brand credit and authority through being mentioned industry leaders in your field.
How to Form an Ego Post Strategy
The first step in creating an ego post strategy is to create a piece of content that is thought provoking and relevant to your industry, and of course is searched by your customers. The aim is find an angle that allows you introduce yourself to key opinion leaders. The key is to create a piece of content that is so interesting they will feel compelled to respond, share and hopefully link to your post. A few options are presented below but there are many more. Get creative and find a new way to mention and provoke engagement through the content on you site.
One example is to create an opinion curator piece. This methods involves asking a question that is a hot topic and relevant to your industry. A current good example for the SEO industry would be to ask questions relevant to Penguin 4.0 such as:
“Will Penguin 4.0 Finally Kill Off Private Link Networks? 10 SEO Experts Discuss?”
Or for Social Media
“Facebook Blue Print Certification? Is It Worth It? We Asked 10 Experts Their Opinions”
In using this technique you are getting two benefits. A piece of content that has a great authorship of thought leaders giving your piece tonnes of authority. Plus the likelihood is once the content is published your influencers are going to share it.
Another form of ego post is a list. Lists are a great way to get mentions from other products if you sell a good. Essentially these are “the best of” or “top ten” style posts. Try to think of products that are related to your niche, but are not your direct competitors. This form of ego bait is perfectly suited for online marketers. For example say you sell surf apparel, a good ego bait post might be: “10 Surfing Apps That Will Take Your Surfing to the Next Level”. You know this article is relevant to your customers but it’s not in your competitive market. Then once you’ve written the article notify the app developers that you’ve given them a review and ask permission to use some screenshots of their app for the article. More than likely they will be more than happy for the free publicity. Once the article is done you can request a share. Many of them will do so, gaining you free mentions on their social media pages and putting your brand in front of their customers.
Another successful strategy is to ask for an interview with a key opinion leaders. Interviews are not only a great way to get your brand out there with a key influencer but is a great way to make connections. The aim is not make the interview both flattering, but you don’t want to be a complete brown nose. Make sure you have some challenging questions that will show off their interviewee’s expertise in the subject.
Ego bait doesn’t have to be a one off content piece strategy. Try incorporating it into your everyday blogs and social media posts. Everyday mentions is about showing your readers some content that they may be interested in. Sharing influencer’s content and linking to third party content in your social media posts are example of everyday mentions that can be leveraged. It shows the person receiving the mention that you value their knowledge and content. Make sure you reach out to the experts you mentioned to let them know you gave them some love. You may only get a thank you, but you may get a social share or even a link in return.
So there you go. Ego bait tips and techniques that can really drive traffic to your site. Of course you don’t want all your posts to be ego-bait. Think of ego bait as part of your overall SEO strategy for making connections to leaders in your niche. It’s a bit of unfortunate term ego bait. Because it makes it sound more manipulative than it is. Really, it’s about showing others you appreciate their work in the hope they will return the favour.
Daniel Deelstra is a keen digital marketer, SEO and entrepreneur from Perth based marketing agency The Marketing Mix. Daniel is passionate about business growth using all digital marketing channels. Always scoping for innovative ways to communicate with customers, and provide engaging content, Daniel loves nothing more than driving sales through qualified web traffic and leads
Source: www.marketingmix.com.auRead more
Why Guest Blog?
It’s great if you decided to give back to start-ups and online business communities by sharing valuable information with others. A wise man once said that the main question of life is not “what can I get?” but “what can I give?”. Here are some other excellent reasons:
– Get your ideas in front of thousands of readers
– Promote your company, product and add the link to your Twitter or LinkedIn
So you’re thinking of writing a guest blog for Newsgento? That’s great! But before you begin here are a few informations about us:
Newsgento is a news website that primarily focuses on eCommerce, especially Magento, but also covering news and developments in business and marketing. Topics can be on anything eCommerce, marketing or business related. You can write how-to articles, tactical advice and tips, case studies, trends of industry, etc.
Guidelines and Suggestions for Guest Posts
The content must be detailed and unique. Once your article is published with us, you agree that you will not publish the article again in the same form elsewhere.
We need from you a 30-40 word bio with 1 or 2 links to your blog, Twitter or LinkedIn.
You are welcome to insert relevant hyperlinks in your post.
If you use pictures, please make sure that they are credited properly (author/source). If you prefer, we can also find a picture for your post.
By sending us articles you give us permission to make necessary amendments to your contribution. We reserve the right not to publish articles we consider unfit for publication on our site.
Please send your proposed guest posts in word format to: firstname.lastname@example.orgRead more