Google Shopping partners with e-commerce platforms to help retailers

Google Shopping partners with e-commerce platforms to help retailers

Holiday season is going on, and probably this is the best time of the year when you can showcase your products or services in front of maximum people. Many retailers are already doing so with their well known e-commerce stores. However, what about those stores offering a better value, but are lesser known?

Google made an initiative back in 2012 to streamline things by helping retailers get in front of more customers through their best deals. We are talking about “Google Shopping”, originally named as “Froogle” during its launch in 2002, and renaming taking place in 2007 as “Google Product Search”. Since re-branding in 2012, Google Shopping is a service allowing users to search products on different e-commerce websites, and compare prices between them to get the best deal. It is currently a paid model wherein the merchants have to pay Google for listing their offerings using this service.

As per a recent announcement, Google Shopping has partnered with topmost e-commerce platforms like Magento, BigCommerce, and PrestaShop, to make things even simpler, by getting started with Google Shopping. Online stores using these three platforms can submit their product information with great ease to get in front of millions. This is good news for most e-commerce store owners since majority of online shops run on the Magento development platform.

Getting started with Google Shopping this holiday season

Since now you can have your ecommerce shops integrate easily with the Google Shopping service, you can save upon the extra efforts and time investing after marketing campaigns. Make use of Google Shopping campaign and get started integrating your store with this service. Just a few clicks here and there will help you upload product information within your Merchant Center account. By leveraging Google Shopping you can:

  • Connect your products with ease to the customers for relevant search queries with commonly used keywords.
  • Have your products displayed with apt images accompanied by details. Ensure to have important information such as product type, category, size, price, and color with a clear visibility.
  • Minimize the holiday workload, by simply replicating the product or service information on your ecommerce store on to the Google Shopping service.
  • Add new inventory by rolling out new products, just by simply adding them.


Ways to escalate Google Shopping Campaigns for holidays

By now, you might have judged the potential of Google Shopping campaigns in uplifting your ecommerce sales and revenue. In order to have Google Shopping work the best way delivering impressive returns, here are six killer tips allowing your ecommerce store to nail it during the festive season.

  1. Poor performing products should be kept on top priority

It is important to note that the product feed must be well optimized. Ensure to have good long titles within 150 character limit, describing product name, brand, gender, size, and color. This is a good practice that should be followed across all your products for getting yourself differentiated from the cloud. The same logic applies to product description as well with the only difference of 500 character limit letting you explain things in more detail. Keyword research in the key, and hence try to include one tail, two tail, three tail phrases, or more, while drafting both.

  1. Check for disapprovals and errors for rectification

You have to ensure whether the products do not accompany missing fields with them. Imagine, a scenario, wherein users land upon your products just to find that the details are missing, impacting the store visibility to a great extent. Google Merchant Center helps a great deal not just in summarizing the affected products, but also downloads that specific database as a .csv file. Additionally, you can even set up Feed Rules, wherein the problem gets highlighted if you have missed out on mentioning product category, brand, or other fields.

  1. High quality well sized images decrease the chances of disapproval

Follow an ideal size of 100 x 100 pixels for non clothing items images, as well as 250 x 250 pixels images for clothing items images. Make sure there are no obscuring marks or text present on the images obstructing the product view. Have alternatives to stock images available from manufacturers.

  1. Product ratings uplift credibility of the manufacturer

In such a competitive market of product search, it is important to implement techniques making your products stand out from the rest. Product ratings is a good strategy to do so since they reinforce positivity in the buying decision of consumers, help your ads appear unique from others, drives quality score with lower cost per click, and enhances visibility.

  1. Re-marketing lists are meant to win over a familiar audience

Rather than approaching new visitors, it is always better to approach the familiar users, who by one or other means cam to know about your store. Whether be previous buyers, returning visitors, or shopping cart abandoner’s, you can win them all over again by re-marketing.

Author Bio:

The author is Harshal Shah, CEO and founder of Elsner Technologies, a global IT consulting firm with expertise in Magento development and delivering IT solutions on Web, Mobile and Cloud. He is a tech evangelist with a reputation to provide optimum solutions for business automation and solving real life problems with the power of IT.

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There are millions of brilliant ideas to start-up a business. It is equally challenging to choose the best idea that will work for you. Perhaps it would be best to establish a business where you are comfortable with. It might be a business idea you came up with based on your favorite hobby or passion. It could also be an idea you have came up with based on your skill sets or available resources. You have to think long term into the business so you have to put all your energy and dedication into it. Most start-up businesses fail due to lack of preparation and getting into it half-heartedly.

To make sure this is the right kind of business for you, you have to define your purpose. We all go into business to make money and that’s for sure. But is there a secondary purpose on why you are starting your business? Ask yourself if you are putting up your business because you want to resolve a common problem or fill in a need.  This and more are ways to validate your business startup idea.

If you have a brilliant idea for a startup business, think about tapping into your possible market. Do you have a product that appeals to a certain age group? Then maybe you would want to create a survey that will reach out to this particular set of people. They can provide you the information you need to determine if this type of business is worth pursuing.

There are several ways to create and send out a survey. The infographic below will give you details on how you can effectively reach out to your prospective market. This will be very helpful in validating your business ideas.

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How to Exponentially Grow Traffic Using Ego Bait Posts – Blogging for Links and Social Mentions

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When you’re developing content on your site it comes down to two steps. Step one, make outstanding content that is relevant to your users. Step two, promote the hell out of it.  However it’s not easy to convince sites and other brands to mention your content no matter how good it is.  One of the best ways to out-reach to influencers and other businesses in your niche is to simply mention them in your content. Ego-bait is simply an asset on your site such as blog, list or article that mentions other thought leaders in your industry with the aim of connecting you to them and gaining social shares and mentions.

 

But Why Use Ego Bait Posts?

When you’re relatively new to an industry or a small player getting on the radar of industry leaders can be a challenge.  People don’t know who you are. Ego posts are any easy way to address that challenge.  A good ego post is a way to introduce yourself to leaders by mentioning them on a blog post or social share as appose to simply getting in contact with them and saying check out my site. The key is to make your content interesting and relevant to them and your audience.

The beauty of ego bait is you can reach a much wider audience than you can on your own. A good ego post will be irresistible to share.  Getting your influencers to share, tweet and mention your post puts you in touch with their audience. Not only does it give you the opportunity to exponentially grow your traffic, but it gives your brand credit and authority through being mentioned industry leaders in your field.

 

How to Form an Ego Post Strategy

The first step in creating an ego post strategy is to create a piece of content that is thought provoking and relevant to your industry, and of course is searched by your customers.  The aim is find an angle that allows you introduce yourself to key opinion leaders. The key is to create a piece of content that is so interesting they will feel compelled to respond, share and hopefully link to your post.  A few options are presented below but there are many more. Get creative and find a new way to mention and provoke engagement through the content on you site.

 

Curator Posts

One example is to create an opinion curator piece.  This methods involves asking a question that is a hot topic and relevant to your industry.  A current good example for the SEO industry would be to ask questions relevant to Penguin 4.0 such as:

“Will Penguin 4.0 Finally Kill Off Private Link Networks? 10 SEO Experts Discuss?”

Or for Social Media

“Facebook Blue Print Certification? Is It Worth It? We Asked 10 Experts Their Opinions”

In using this technique you are getting two benefits. A piece of content that has a great authorship of thought leaders giving your piece tonnes of authority. Plus the likelihood is once the content is published your influencers are going to share it.

 

List Posts

Another form of ego post is a list.  Lists are a great way to get mentions from other products if you sell a good. Essentially these are “the best of” or “top ten” style posts. Try to think of products that are related to your niche, but are not your direct competitors.   This form of ego bait is perfectly suited for online marketers.  For example say you sell surf apparel, a good ego bait post might be: “10 Surfing Apps That Will Take Your Surfing to the Next Level”.   You know this article is relevant to your customers but it’s not in your competitive market.  Then once you’ve written the article notify the app developers that you’ve given them a review and ask permission to use some screenshots of their app for the article.  More than likely they will be more than happy for the free publicity. Once the article is done you can request a share. Many of them will do so, gaining you free mentions on their social media pages and putting your brand in front of their customers.

 

Interviews

Another successful strategy is to ask for an interview with a key opinion leaders.  Interviews are not only a great way to get your brand out there with a key influencer but is a great way to make connections.  The aim is not make the interview both flattering, but you don’t want to be a complete brown nose. Make sure you have some challenging questions that will show off their interviewee’s expertise in the subject.

 

Everyday Mentions

Ego bait doesn’t have to be a one off content piece strategy. Try incorporating it into your everyday blogs and social media posts.  Everyday mentions is about showing your readers some content that they may be interested in.  Sharing influencer’s content and linking to third party content in your social media posts are example of everyday mentions that can be leveraged. It shows the person receiving the mention that you value their knowledge and content. Make sure you reach out to the experts you mentioned to let them know you gave them some love. You may only get a thank you, but you may get a social share or even a link in return.

 

So there you go. Ego bait tips and techniques that can really drive traffic to your site.  Of course you don’t want all your posts to be ego-bait. Think of ego bait as part of your overall SEO strategy for making connections to leaders in your niche. It’s a bit of unfortunate term ego bait.  Because it makes it sound more manipulative than it is. Really, it’s about showing others you appreciate their work in the hope they will return the favour.

 

Daniel Deelstra is a keen digital marketer, SEO and entrepreneur from Perth based marketing agency The Marketing Mix.  Daniel is passionate about business growth using all digital marketing channels. Always scoping for innovative ways to communicate with customers, and provide engaging content, Daniel loves nothing more than driving sales through qualified web traffic and leads

Source: www.marketingmix.com.au

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