By failing to incorporate Cost of Goods Sold (COGS) data into Magento, ecommerce stores are missing a key opportunity to increase return on marketing investment by understanding product profitability on a granular level.Read more
During the past few weeks I’ve had countless conversations about the future of ad- and web agencies. On the one hand, consolidation is at the front of many people’s minds; on the other, the invoicing model is increasingly becoming the central topic. So, quo vadis agencies?
Nowadays, when people buy products online, all the geographical barriers are erased, and every merchant has an opportunity to sell goods globally, not paying more efforts than for a trade on a local market. However, international e-Commerce has some distinctive peculiarities and the goal of each shop owner who’s trying to master it, is to learn how to cope with them effectively.
Thus, we’ve prepared a few simple localization tips that’ll help you make your online retailer internationally successful.
What you have to do to make your online business famous is easy – learn a bit about SEO, and abandon your life. Yeah, if you’re an e-Commerce newcomer, you should probably forget about afternoon walks in the park for a while, and dedicate your time to sitting in front of the screen and murdering your posture. However, there’s bright side too – SEO is hella fascinating.Read more
Why do entire generations of people sit home in front of TVs (and now computers) instead of hanging out at the park with friends? Why are writers, the old-fashioned ones, and newspapers about to extinct? Because moving picture is the base of our entertainment now. Movies, tv-shows, youtube clips, cartoons – no written word or human interaction can compete with them in terms of amusing us (I’m certainly lying).Read more
Time and again I can observe that dealings with competitors are often reserved and sometimes even dogged. This is unfortunate, for one has much to learn in dealing openly with the competition – especially about oneself.
Which world is better to live in, virtual – with its limitless self-expression possibilities, and a chance to be whoever you want,Read more
Every night I persuade myself logically to wake up early next morning. I voice a million of constructive reasons and nod to the sound of them righteously,Read more