Why Online Marketing Is Dead. And Why This Is A Good Thing!

At the Dmexco 2014 I witnessed the following scene while working at our last exhibition booth: A vendor of online marketing suites was offering its SaaS product

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What Can I Do To Make My Webshop Successful?

snappa-1455788459Owners of smaller eCommerce companies (revenue less than 1 million euro/month) often ask us about how to develop a business. On the basis of observations of our fastest growing clients I have prepared a list of things in common.

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CRM Systems Considered Harmful

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We know them, we pay for them… but do we use them?

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Omnichannel Gaps

Omnichannel Gaps

Marketing February 9, 2016 0

Retail chains possess a lot of information about their customers and their online and offline shopping habits. However, they can’t always combine it into a coherent whole and utilize it effectively.

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Tips for Building the Perfect Website for Your Personal Brand

For many online retailers, the concept of “brand” is inherently tied up in the identity of one founder or leader. Many of the top companies that use Magento rely on a personal brand: businesses like Rebecca Minkoff, Mikimoto, and Paul Smith.

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How to Rebrand Your Business Using Social Media to Increase Sales

In many ways, the meteoric rise of social media as a marketing tool has leveled the playing field. Whereas before an individual entrepreneur or small business had to struggle to be heard over the massive advertising budgets of large companies, today all it takes to get your message out there is some creativity and good social media strategy.

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Inside the Mind of Today’s Online Shopper (Part II)

How understanding customer psychology can help you to increase conversions.

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10 Software Testing Tips for Quality Assurance in Software Development

Quality assurance is an important part in the software development process. Missing this step can not only be very expensive, but even mean failure of a product or, in business-critical applications, the entire company. Software testing is therefore not an option, but a crucial standard necessary to identify and correct software errors at an early stage. We give you testing tips for a well-structured software quality assurance and an overview of recommended testing tools.

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Inside the Mind of Today’s Online Shopper (Part I)

How technology, social media, and viral marketing have changed the e-commerce industry.

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An Ultimate Guide to Newsletter Marketing Campaign on Magento

Newsletters are an effective yet inexpensive way to reach your audience, market your products, and deliver a targeted message. As a guide through a purchase funnel, newsletter marketing is a key to transforming passive readers into active buyers. You may agree – convincing somebody to give you an email is much easier than get a person to make a buy. However, once you have someone’s email, you hold all the cards.

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