Compelling Reasons Why You Should Upgrade Your E-Commerce Platform to Magento 2 Compelling Reasons Why You Should Upgrade Your E-Commerce Platform to Magento 2

As e-commerce demand is developing exponentially, technology companies are trying to keep abreast in catering to the needs of their customers. With an estimated 21% growth in 2015, e-commerce is fast covering a considerable 7.3% share of global retail sales around the same year. This explosion of the number of e-commerce users constantly requires improving technological framework to accommodate e-commerce sales demands.

This emerging trend in online business is being addressed by Magento, the world leader in e-commerce platform. Since its initial release in 2008, the platform was able to address problems of constantly evolving e-commerce needs. More than other platforms, Magento has a very active community and support system. Magento, being an open-source platform, encourages all its users and developers to help each other through its forum. As such, participants of the forum allows the platform plenty of room to evolve.

The Magento Solution

As per statistics, Magento tops other e-commerce platforms. The platform claims it is the engine of 26% of all e-commerce websites in the Alexa’s list of top one million sites. E-commerce developers cite the following reasons for Magento’s prominence:

  • As stated above, Magento is an open-source platform backed by an active community of developers, enabling them to produce a rich collection of themes and extensions to improve the functionality of your website;

  • Design-wise, Magento has limitless potential. Web developers and designers can embellish Magento websites with eye-catching designs to enhance your customers’ online experience;

  • Magento can handle and display a vast number of products and categories, ideal for major e-commerce sites. This feature makes this platform ideal for both small-scale and huge enterprises;

  • The benefit of having a sizeable Magento community extends to boasting a wealth of product and order management features;

  • Magento has a list of advanced marketing campaign tools such as an advanced coupon code system and email integration. These campaign tools enable e-commerce players to improve their marketing promotions for increased sales;

  • Magento can add other payment gateways through third-party modules aside from PayPal, the platform’s default;

  • The platform has advanced SEO features, which e-commerce experts believe is unparalleled due to Magento’s wealth of extensions and community support; and

  • Merchants can integrate Magento with WordPress for blogging, a major contributor to increasing traffic.

Magento’s Evolution

Because of the desire to constantly improve both Magento’s functionality and its benefit to retailers, the platform developers decided to maintain its open source nature. This decision has attracted Fortune 500 companies and major brands such as Samsung, Office Max, and The North Face to use Magento as their e-commerce platform.

While open source programs are considered slow in development, Magento has proven itself to be an exception. Magento quickly responds to the changing tides in e-commerce development. No wonder, major brands trust it.

Magento has undergone major changes in its seven-year history. Just this November 2, its latest update, Magento 2, was released. From the developers’ standpoint, Magento 2 is a welcome upgrade that they need to catch up with the escalating consumer and technical demands.

The Magento 2 Difference

Here are Magento 2’s update features:

  • Better and quicker performance than its predecessors. As technology advances day after day, the demand for better e-commerce site performance increases. Knowing this, both the Magento 2 Community (along with Full Page Cache features) and Enterprise editions back better and faster performance for its stores. The separate database for processing orders, minimized number of codes, faster browser rendering, better image compression and static content caching drive its better performance.

  • An improved administration panel with an enhanced UX design. Your developers and online store admin will breathe fresh air with the Magento 2 admin panel design. Now, it is more attractive and easier to browse due to its improved user-friendly design. It is also responsive and mobile-friendly for merchants, allowing store owners to easily manage their online stores on mobile devices.

  • Top-notch reporting system. Reporting is now a breeze for Magento 2 users as it comes with an enhanced reporting system for sales, products and orders such as new product grids. Superb reporting can help retailers like you to manage your product catalog easier and faster.

  • Quarterly updates from Magento developers. In anticipation of many changes and challenges Magento developers will face, Magento decided to release new features and updates quarterly for both store owners and developers.

  • Overall improvements in technical design. In general, Magento 2 offers a wide range of infrastructure innovations such as a new framework library, an integrated and automated testing framework, enhanced security, improved module management and application of newer technologies (that includes HTML5 and CSS3). Magento 2 also highlights better scalability. It has revamped its API service that opens a plethora of possibilities for integrations.

  • A completed Magento 2 roadmap. As of this writing, Magento has already released a roadmap of its long list of improvements for the entire lifespan of Magento 2. The list includes further performance in the first half of 2016 such as better staging or preview functionality, more Admin Panel usability improvements, scalability upgrades, support for multi-warehousing, a new search capability, as well as better B2B features.

While some developers don’t see the urgency in upgrading e-commerce sites to Magento 2, the latter’s new and more robust features can help build up your e-commerce site’s power. At a time when technology is constantly evolving in the IT industry, your online store should never be left behind. Contact your Magento developer as soon as possible to discuss a possible upgrade of your e-commerce platform.

Japs Buidon is a Social Media Specialist and SEO from Always Open Commerce. He loves hiking as well as electronics.

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