You want to find out how to empower the eCommerce industry through advertising?
Boostable powers the advertising program for eCommerce platform Bigcommerce, whose 90,000+ merchants are now able to advertise seamlessly on Facebook and Twitter through the Bigcommerce platform. Read about this here.
We measure success by the happiness of our eCommerce partners and our advertisers.
Driving demand continues to be one of the main challenges of eCommerce, especially for small and mid-size businesses who have limited marketing knowledge and are playing in a fiercely competitive market. The Boostable partner, Bigcommerce, found from their primary market research that more than 40% of their merchants want more help with paid social ads. Many of their customers find that they barely have enough time to run the day-to-day operations of their business, and they turn to Boostable for marketing.
Going one level deeper, operating in an omni-channel world makes demand generation all the more difficult. Media consumption is increasingly fragmented among a multitude of channels from SnapChat to Facebook, television to gaming. Consumers are browsing and shopping on mobile, tablet, desktop, and in-store. This environment creates the dual challenge of marketing to reach customers where they are and then measuring whether that marketing is actually effective.
They are signing new partnerships every month with the latest one being Eventbrite. Beyond that, they continue to release new features for their existing advertising programs such as Facebook dynamic product ads.
“We believe digital cooperative marketing (aka co-op) will transform the eCommerce industry. As eCommerce companies are looking for new ways to grow, they will turn to co-op to both attract and retain brands and to increase demand to their websites. Boostable helps eCommerce companies create media programs, where their merchants/brands can leverage data-driven advertising to drive demand. For example, through its partnership with Eventbrite, Boostable enables Eventbrite organizers to advertise their events on Facebook and Twitter to drive more ticket sales.”
Social media has become a crucial part of the eCommerce ecosystem. Social network ad spending increased by 33.5% year over year. Outside of paid media, 81% of marketers cite influencer marketing as effective. With desktop/mobile taking nearly half (48%) of the time spent on media and growing, social media’s influence will continue to rise as companies want to reach consumers where they are.
Alex Chang, co-founder & CEO, Boostable
Alex Chang is the co-founder and CEO at Boostable. Prior to Boostable, Alex served as cofounder and Chief Product Officer of New York City-based Social Amp, which helped retailers like Levi’s and 1-800-Flowers personalize their shopping experiences with Facebook. Social Amp was acquired in early 2012 by Merkle, the largest privately-held customer relationship marketing agency in the U.S.
In 2007, Alex caught the entrepreneurial bug and joined Daylife, where he worked on Daylife’s consumer-facing products. During his time there, Alex played a key role in building the Facebook developer community in New York. Alex is an ongoing contributor to think-tank and start-up projects.