Represented most vividly by Amazon, internet marketplaces are becoming increasingly popular throughout the world. One of them, famous among young merchants, is Etsy – e-Commerce website that mostly distributes unique factory-made goods, vintage and handmade items. Today, we’ll try to review this marketplace unbiasedly, analyzing Etsy’s own features descriptions and the feedback from its users.
So, let’s get started.
First of all, hip, indie-loving e-sellers are nuts on Etsy. If you want to distribute arty craftworks, pictures, experimental music and so on – this marketplace is what you need. At least, that’s what thousands of happy e-merchants say.
Founded in 2005, Etsy now counts over 1.5 million of active sellers, 21.7 million of buyers and 32 million of unique products. Despite being American-based it’s got offices in Berlin, Dublin, Toronto, Paris, Melbourne, and London. Thus, through this marketplace, the cool kids from around the world can finally unite.
Setting up an Etsy store is as easy as it gets. The whole procedure takes no longer than a few minutes. Right off the bat, you’ll get somewhat basic yet comprehensive store features that’ll permit you to sell goods with no delays or disruptions. Additionally, Etsy provides site analytics through synchronization with Google Analytics. Therefore, merchants can track their activities and make improvements as they go.
Even if you’re new to online business, you won’t ever feel unprepared and unqualified to sell on Etsy. Each member of this marketplace can enjoy helpful tips concerning marketing and store organization published on Etsy’s blog and community forum on regular bases.
Among other benefits, Etsy’s great marketing-wise. It supports discount coupons and allows to include store’s “mini feature” to your blog or other kind of website. Also, there is a Facebook app that adds a special tab to your FB page that’ll then update every time a new product is added to your Etsy store.
As for customization, Etsy permits to personalize your store via a custom header and shop’s introduction page. The rest of your retailer, however, will be of a typical design type.
Now, about the negatives:
The marketplace charges you $0.20 for each product you list, and takes 3.5% commision of every buy. Also, there are additional payment processing fees. So, be wary and calculate your prices properly, to make your business profitable.
The vast popularity of Etsy has its downside – the competition for sellers and an overwhelming quantity of products to wade through for shoppers. Due to such circumstances, many newbie merchants offer their goods for extremely low prices, just to get noticed. But, such approach makes it almost impossible to make considerable profits.
According to some users, people at Etsy are not that susceptible to critics. Some merchants complain that they ignore and delete all displeasing comments from the community forum without really addressing the issues.
Next – the assortiment policies – evidently, they’re overly strict and sometimes inconsistent. For example, if you upload products today, there’s no guarantee they aren’t banned and deleted some time after.
Also, if an Etsy merchant gets a customer complaint – it can freeze his payment account, and theviolation of copyright rules can lead to a complete store shutdown. Such rough control isn’t a bad Etsy quality per se, especially from a shopper’s point of view, but it does create some pressure and anxiety.
All in all, Etsy has its advantages and flaws, just as all of us. If you’re only starting your e-Commerce path, trying to acquaint people with your handmade items – it might be the best choice. However if you’d like to expand business opportunities, equip your store with full e-Commerce functionality, it’s probably best to switch to a full-featured e-Commerce platform. Luckily such task is easily resolvable – just register a Cart2Cart account and migrate to one 60+ advanced platforms right now.