Ranking higher than your competitors on Google is crucial. Whether you’re just getting started with a new website or improving an existing site, this article will provide useful tips for stepping up your SEO game.
Before you begin any SEO work (on-site or off-site), you need to start with research – keyword research and competitor research, because research is the most important piece of SEO. You don’t want low quality traffic, right?
If you don’t really know what to do, you should read this Beginner’s Guide to SEO by MOZ.
2. Find Site Errors
There are a lot of services available that are capable of checking your website for errors and finding ways of improving your web page:
- for accessibility: Browsershots, The Readability Test Tool
- mobile-readiness: mobiReady
- testing a sites usability: usabilityhub.com
You have to make it easy for users to find products when they land on your page. Navigation is key to engaging users who find your site randomly from a search engine page. For more information, you should check this article. For modern web design trends check this article.
4. Display Popular Products on the Home Page
The home page is usually where returning visitors land, so you want to engage these users immediately. Take a count of popular items in your database and display those products prominently.
5. On-Page Optimization
While off-page search engine optimization is important, on-page optimization is just as important. On-page optimization includes all of the actions you take within your own web pages to help your site rank better.
6. Responsive Design for Mobile Users
More users shop and browse using tablets and smartphones than previous years. If you want to know exactly the staticstics and facts on Mobile Internet Usage, check this article.
Without responsive design structures, you lose out on the booming mobile market and its increasing sales numbers.
7. Blog Content
The way to rank for those keywords is through a blog. With a blog, you can optimize each post for a keyword that you aren’t targeting with the main pages of your site.