Which is the personalization level expected by consumers? Do brands instill the “luxury feeling” during the entire purchase process?Read more
You are an online merchant using Magento for your business or want to use it in future? Perfect! Then read the following post about what Meet Magento Association is offering to you to improve your business and advance growth.Read more
In a such fast growing area like e-commerce it is very important to be always aware of latest updates, new features and trends. Magento community is known for its responsive in new technologies development. And now we want to share with you our new Localized Magento Edition release, which is supposed to even more simplify work with your web-shop.
As you already know the Localized Magento Edition was established for several countries such as Germany, Austria, Switzerland, France, Italy, Spain, the Netherlands, Poland, Romania and Russia. This was made possible thanks to local partners who is working with the Edition for each mentioned country individually. The Localized Magento Edition has brought essential benefits for merchants and shop owners in their online business. Installing the Edition gives the access to all necessary settings, modules, legal rules and regulations of the market according to your location. And it even has a built-in proper language pack. New release is designed to be the perfect set of tools which is absolutely required for your Magento web-shop.
Let`s check what updates we have in new Localized Magento Edition:
- Based on Magento CE 220.127.116.11
- Update MageSetup module
- Update of all further optional modules
- Include PayPalPlus module (Magento DE only)
- Remove M2E module
As you can see this release already has a new payment service PayPal PLUS (only available in the German version). This module is targeting sellers and buyers in Germany and covering around 80% customer demand. PayPal PLUS allows buyers to choose from four methods of payment such as PayPal, Credit Card, Direct Debit and Pay Upon Invoice. For merchants it is always be one single PayPal transaction, no matter what payment method will choose a customer. For customers it is also possible to check out using different devices, smartphone, tablet or computer.
Our partners from PayPal Germany and integer_net sponsored the development for the Localized Magento Edition release and you already can install an upgraded version for your web-shop.Read more
Retail chains possess a lot of information about their customers and their online and offline shopping habits. However, they can’t always combine it into a coherent whole and utilize it effectively.Read more
Having a loyal base of customers is sometimes more important than gaining new clients. These loyal customers can represent a continuous source of income. As the infographic from selfstartr shows below, gaining new customers can be more expensive than retaining the ones that you already have.Read more
Got a lot of traffic? Awesome. As for today, the path shoppers should follow to make purchases is not a simple one.
The longer I deal with e-commerce, the stronger I believe that the way to success in this more and more difficult branch is loyalty.
How can we know it? All we need to do is to compare the effectiveness of e-mailing to external base, which comes from 0,01% to 1,5%, to the effectiveness of e-mailing current clients, which amounts to 5-6% (Doubleclick, 2009).Read more