Developers Paradise Summer Edition 2017 is looking for a new location.

After one fantastic event came to the end, there is always starts preparation for the next. Only one week ago, the entire Magento community was in Leipzig at the annual Meet Magento DE event. Now the Meet Magento Association do not have time to sit still – not far off the new release of Developers Paradise Summer Edition.

Back to the origins.
As you already know the first summer edition of Developers Paradise was in 2010. This event was established for Magento community and completely focused on developers, developers, developers…
The very first event in Mallorca gathered about 100 international attendees. And for those who joined that was a really massive approach in networking, getting new knowledges and skills in Magento. Relaxed and friendly atmosphere, great people and “lots of code and fun in the sun” – these are main reasons why people from all over the world attend in  Developers Paradise.


Next events in 2011 in Ibiza and in 2012 in Mallorca as well, brought more than 120 attendees each from over than 20 countries and it was clear that event should be annual.
Developers Paradise has become a legendary and must-visit event for entire Magento community. Netresearch App Factory was the main organizer and inspirer of all events.


What has changed?
In 2016 our croatian partner Inchoo took an initiative to become the host and the main organizer of Developers Paradise Summer Edition. New place, new organizer, new agenda, new goals plus an old motto 🙂 should have been like a new breath for those, who attend in the conference each year. But even we did not expect such success.
Inchoo made their best to attract best speakers with hot topics into Opatija. The agenda was very saturated, the location is perfect and each announcement of the upcoming Developers Paradise 2016 day by day convinced #RealMagentoFolks that they just cannot miss it.


They did it!
And just like that Inchooers set a new record with 235 delegates from over 30 countries. And that was not just “european event”, New Zealand, Canada, USA, Australia also sent their representatives to Developers Paradise this year. 23 speakers had their sessions on the Developers’ Paradise stage, among them two Magento 2 Core Team members and one Magento Evangelist (of course, without Ben Marks it is not a Magento event). Inchoo fully loaded those 4 days with community activities: Workshops, Hackathon, Magerun and in best tradition of Developers Paradise –  party everyday. Even bad weather could not stop them to make this event epic.


Developers paradise 2017 – who is next?
After Inchoo’s great success we decided to look for new organizer and new location every year. We believe that international approach and support of our partners can help to make Developers Paradise better and better from year to year. That’s why we are open for your proposals and looking forward for the next Developers Paradise. Are you ready to accept this challenge and to host all Magento community? If that`s so you should definitely apply by sending a request to or directly to Annemarie Hache, Meet Magento Association, Marketing & Events.
See you in 2017!

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Developers Paradise 2016 – new record!

Last week was packed with knowledge and fun – all revolving around one event in particular – Developers Paradise.

This years edition was hosted by Inchoo and it took place in Opatija from 25th to 28th of April. From what we hear, they did an amazing job with creating an interesting agenda, choosing the right location and spicing the event up with 3 different parties!

But, first things first!

Developers Paradise got its revamp after 2 year break – last edition was in 2014 in Mallorca. Compared to that, this one got upscaled to 235 people from 30 different countries spreading over 4 continents!

As Inchooers said: “We could have organized it amazingly ourselves, but it’s the delegates who brought it up to this superb level!”


Or, in the words of Gabriel Somoza: “It’s a community that makes it a paradise.” Later, that was the opening line of Tomislav Bilic, CEO of Inchoo, who used it as a leverage for bad weather. We hear that was one of the rare things Inchooers had no influence on when it comes to organizing the event to tiniest details. 😉

Indeed, weather seemed the least important. Why? Well, if you take a closer look at the agenda, you’ll be able to notice that it was packed with interesting sessions – almost to the point where no one even noticed the weather.


This year’s DevParadise hosted not only experts and enthusiasts, but also two Magento 2 core team members. They later commented that they learned some things regarding Magento 2 during the conference, and when you hear a Magento lead architect say that – you know it was an experience you wouldn’t want to miss next time around!

If you add a hackathon, Magento 2 workshop, and a MageRun into the combination, it is more than obvious guys had lots of “code and fun (in the sun?)” 🙂

For those of you who didn’t attend the conference, Inchoo is working on prepping the pictures – you’ll be able to enjoy a glimpse of the atmosphere by at least browsing through them.

See you at the next edition? We sure hope so!

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Developers Paradise is coming!

We sure that you had a fantastic time in Las Vegas, but “Imagine” is over and it is time to pack your sunscreen cream, laptop and magento knowledge to another great event – Developers Paradise Summer Edition 2016.

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