Much is written about digital business models. About disruptive approaches. Expensive evaluations and process models are sold and tested extensively. Most of the time this results in faulty compromises and “over-digitized”, ancient processes. It sounds paradoxical, but in order to build new, successful business models based on digitization, digital tools are initially less important. Fundamentally, one must be able to break out of tried-and-true mindsets, to figuratively leave the beaten mental path. Here’s how – short version.