The biggest names of e-commerce will meet at E-Commerce Berlin Expo on February 2. The event will host a range of top representatives of the main e-commerce companies worldwide. Pro tipp: Listen to Karl Wehner from Alibaba Group talking about the international expansion on the Eastern markets.Read more
Which is the personalization level expected by consumers? Do brands instill the “luxury feeling” during the entire purchase process?Read more
How to Exponentially Grow Traffic Using Ego Bait Posts – Blogging for Links and Social Mentions
When you’re developing content on your site it comes down to two steps. Step one, make outstanding content that is relevant to your users. Step two, promote the hell out of it. However it’s not easy to convince sites and other brands to mention your content no matter how good it is. One of the best ways to out-reach to influencers and other businesses in your niche is to simply mention them in your content. Ego-bait is simply an asset on your site such as blog, list or article that mentions other thought leaders in your industry with the aim of connecting you to them and gaining social shares and mentions.
But Why Use Ego Bait Posts?
When you’re relatively new to an industry or a small player getting on the radar of industry leaders can be a challenge. People don’t know who you are. Ego posts are any easy way to address that challenge. A good ego post is a way to introduce yourself to leaders by mentioning them on a blog post or social share as appose to simply getting in contact with them and saying check out my site. The key is to make your content interesting and relevant to them and your audience.
The beauty of ego bait is you can reach a much wider audience than you can on your own. A good ego post will be irresistible to share. Getting your influencers to share, tweet and mention your post puts you in touch with their audience. Not only does it give you the opportunity to exponentially grow your traffic, but it gives your brand credit and authority through being mentioned industry leaders in your field.
How to Form an Ego Post Strategy
The first step in creating an ego post strategy is to create a piece of content that is thought provoking and relevant to your industry, and of course is searched by your customers. The aim is find an angle that allows you introduce yourself to key opinion leaders. The key is to create a piece of content that is so interesting they will feel compelled to respond, share and hopefully link to your post. A few options are presented below but there are many more. Get creative and find a new way to mention and provoke engagement through the content on you site.
One example is to create an opinion curator piece. This methods involves asking a question that is a hot topic and relevant to your industry. A current good example for the SEO industry would be to ask questions relevant to Penguin 4.0 such as:
“Will Penguin 4.0 Finally Kill Off Private Link Networks? 10 SEO Experts Discuss?”
Or for Social Media
“Facebook Blue Print Certification? Is It Worth It? We Asked 10 Experts Their Opinions”
In using this technique you are getting two benefits. A piece of content that has a great authorship of thought leaders giving your piece tonnes of authority. Plus the likelihood is once the content is published your influencers are going to share it.
Another form of ego post is a list. Lists are a great way to get mentions from other products if you sell a good. Essentially these are “the best of” or “top ten” style posts. Try to think of products that are related to your niche, but are not your direct competitors. This form of ego bait is perfectly suited for online marketers. For example say you sell surf apparel, a good ego bait post might be: “10 Surfing Apps That Will Take Your Surfing to the Next Level”. You know this article is relevant to your customers but it’s not in your competitive market. Then once you’ve written the article notify the app developers that you’ve given them a review and ask permission to use some screenshots of their app for the article. More than likely they will be more than happy for the free publicity. Once the article is done you can request a share. Many of them will do so, gaining you free mentions on their social media pages and putting your brand in front of their customers.
Another successful strategy is to ask for an interview with a key opinion leaders. Interviews are not only a great way to get your brand out there with a key influencer but is a great way to make connections. The aim is not make the interview both flattering, but you don’t want to be a complete brown nose. Make sure you have some challenging questions that will show off their interviewee’s expertise in the subject.
Ego bait doesn’t have to be a one off content piece strategy. Try incorporating it into your everyday blogs and social media posts. Everyday mentions is about showing your readers some content that they may be interested in. Sharing influencer’s content and linking to third party content in your social media posts are example of everyday mentions that can be leveraged. It shows the person receiving the mention that you value their knowledge and content. Make sure you reach out to the experts you mentioned to let them know you gave them some love. You may only get a thank you, but you may get a social share or even a link in return.
So there you go. Ego bait tips and techniques that can really drive traffic to your site. Of course you don’t want all your posts to be ego-bait. Think of ego bait as part of your overall SEO strategy for making connections to leaders in your niche. It’s a bit of unfortunate term ego bait. Because it makes it sound more manipulative than it is. Really, it’s about showing others you appreciate their work in the hope they will return the favour.
Daniel Deelstra is a keen digital marketer, SEO and entrepreneur from Perth based marketing agency The Marketing Mix. Daniel is passionate about business growth using all digital marketing channels. Always scoping for innovative ways to communicate with customers, and provide engaging content, Daniel loves nothing more than driving sales through qualified web traffic and leads
Source: www.marketingmix.com.auRead more
Only one month left to the first online conference Meet Magento World 2016. As you already know our virtual conference is aim to gather developers, merchants, Magento experts and true eCommerce gurus from all over the World in one place – at our online broadcasting channel.
Now we want to navigate you at our virtual venue, so all our attendees can be sure that an online conference is not inferior to our live events.
So, let’s take a look a bit inside #MM16WORLD.
All participants after they logged in will enter the Foyer, where they can watch a small video tutorial, which is explaining how the virtual platform is working. Also here you can see the navigation bar, so you can get access to the Information desk, Exhibition Hall and Auditorium.
You are able to see the number of attendees and can also connect with every attendee via chat. Every attendee has an virtual business card which can be handed over in chats.
And good news for our partners, each of you can have a virtual booth with even more features than the real one. At the Exhibition Hall attendees can choose a booth which they want to visit and have a chat with representatives of the company.
Every exhibitor can deliver a video of his company which is played automatically when you visit the stand. Also our participants can download flyers and other information at each stand. In case just chat is not enough participants can use video meeting groups for one to one or group meetings.
At the Auditorium you are able to watch our live video sessions, you can decide whether you want to pay more attention to the presentation or to the speaker, these screens are configurable for you needs.
During live panels there is also available chat room where you can discuss with others participants current session. After their sessions our speakers will be able to answer all your questions in the Networking Lounge. In case you need support or help you can appeal to the Information desk.
This just a small tour guide to Meet Magento World 2016. We hope you’ll enjoy your participation and new experience. If you are excited about our first upcoming online conference as much as we are – there are still tickets available for you.
The Regular ticket gives you access to the live event. You can follow all the sessions live at the time displayed in the program. The Regular ticket + Video Copy gives you the extra possibility to download the video recordings and extra materials that will be published after the event. So go ahead and get yours!
Three days full of networking, over than 50 totally new sessions from the best speakers, chance to present you company worldwide and to discuss eCommerce trends with experts from different industries.
6 to 8 December 2016 Meet Magento World – you just cannot miss it!Read more
It is time to lift the curtain and bring in a few new facts about the Meet Magento World – the first and only Magento Online conference.
On December 6-8 the fully online Magento conference will get together attendees, speakers, sponsors, merchants and all Magento addicted from all over the world in one place. Isn’t it amazing?
Our main goal is to connect people, attendees from Vietnam to Canada, from Brazil to Germany, from Poland to Indonesia – the whole Magento community will be able to share, to meet and to get a very strong international connection. You will have a chance to attend sessions, that are really relevant for you, without any traveling costs. Stay at home or at your office and just turn on the Meet Magento World live broadcasting from our studio in Amsterdam.
Guido Jansen, inspirer of MM16WORLD and Vice President at Meet Magento Association, has already shared some features, details and format of the event. Now we are ready to introduce the agenda of Meet Magento World.
We will have all new Magento sessions, that have been never presented at local Meet Magento events. On the first day, December 6, Mark Lavelle, CEO Magento Inc., will open the conference – well, that`s a promising start. Also you can expect sessions from Vinai Kopp – Netzarbeiter, Nils Preuß – Polo Motorrad und Sportswear, Alan Kent – Magento Inc., and Tom Robertshaw – Meanbee. On next two days, 7th & 8th of December, you will hear sessions from Anton Kril – Magento Inc., Ivan Chepurnyi – Ecomdev, Ray Bogman – SupportDesk BV, James Cowie – Magento Inc., Phillip Jackson – Something Digital, Sofoklis Kyriazakos – Converge, Michael Türk – Flagbit. Also at the second conference day you can join to the special panel discussion on Magento 2 Performance and address your questions directly to Magento Inc. representative.
The final version of agenda is in progress and we are expect that even more “best of the best” will join to the speakers list during next days. Do not forget that we will have around 10 talks not related to Magento, people from different industries will share their experience as well as Magento gurus.
There are available two types of tickets. Regular ticket + Video Copy at the price of $400. This ticket gives you access to the event and all video recordings, so you won’t miss anything for sure. And a Regular ticket at the price of $300, which only gives you access to the whole event.
Just pick your ticket, find a perfect location for watching and enjoy the show! We will take care of the rest.Read more
Meet Magento Association partner Flagbit is breaking new grounds with the 27th edition of E-Commerce Forum Karlsruhe on November 10, 2016. After the attendee numbers increased during the past years, the Forum will take place at a new location for the first time: the Alte Färberei (event hall) of the Kesselhaus, directly located near the Flagbit HQ. Such big scope deserves big speakers and a great topics: Ben Marks (Magento Community Evangelist) is coming from the US, Moritz Zimmermann (Board of Directors SAP Hybris) from Munich, Pierluigi Meloni (Product Manager Oxid) from Freiburg and Boris Lokschin (CEO Spryker) from Berlin. Together with Michael Türk (Key Account Manager Flagbit), they’re creating the E-Commerce Forum Karlsruhe with sessions and panels regarding “Future of E-Commerce – between disruption and evolution“.Read more
This October is bringing six Meet Magento events in a row to our Magento Community. Let’s start with the first three of them. New York, Athens and Ho Chi Minh, different parts of the World, different cultures and lifestyles, but still they all have one important thing in common – Magento passioned communities. And if you are a part of them, then you should definitely spare some days in October for our stunning events.
And we will go one by one.
Organized by Atwix and Interactiv4, Meet Magento New York, will open our October series on the 5th of October. For MM16NY was chosen a very elegant and extraordinary venue – City Winery New York. With its unique, intimate atmosphere, so you can enjoy the networking with your Magento Pals having a perfect glass of wine.
Meet Magento New York is always been a business oriented event and the agenda is promised to be full of useful and valuable topics. You can expect to hear from Ignacio Riesco, Interactiv4, and Viacheslav Kravchuk, Atwix, who will open the conference. Paul Boisvert, Vice President of Product Management – Magento, Ryan Thompson, Head of Sales & Marketing and Business Development – TaxJar, Colin Stuart Co-Founder & CTO – Betabrand, those only few business leaders who will have their talk at the MM16NY stage.
There are two kind of available tickets, which you still can buy: General Ticket for $299.00 and Merchant Ticket for $129.00. Both tickets include full access to the venue, presentations and marketplace during the event, breakfast, lunch, wine tasting and of course networking dinner and after-party.
Greece go next.
On the 12th of October Athens will open its doors for the second Meet Magento Greece. Our local organizer, Converge SA, Magento Professional Solutions Partner, has attracted best speakers, business leaders, merchants and, of course, Magento developers, so you can get all the necessary information about latest trends in eCommerce.
Just check the Agenda – Thomas Goletz and Sofoklis Kyriazakos from Meet Magento Association, Vincent Brach & Kathleen Claes from Magento Commerce, Tomasz Karwatka, CEO of Divante, they all will share with you their knowledge and experience. Ben Marks, Magento Evangelist, will talk about “How & When it is feasible to upgrade your e-shop to Magento 2.0”.
Venue for MM16GR is the same, as last year – Radisson Blu Park Hotel. Perfectly situated in the city center, which give you a simple access to places like Acropolis, Plaka, Monastiraki, as well as to the major attractions of the city. And do not forget about delicious greek cuisine which you can enjoy at the afterparty. Already convinced to buy your ticket? Tickets are available in multiple variations: Students can buy their ticket only for €30.00, General Ticket costs €90.00 and a Group Ticket for Merchants – €100.00 (valid for 4 persons).
Asia is calling.
After a huge success in 2015, Meet Magento Vietnam is taking place second time in Ho Chi Minh City. Over that 1000 attendees and 300 retailers will gather on 15th of October for MM16VN. SmartOSC, our local organizer, did their best to made this event even better, than last year. Is it possible?
Sure. You will be impressed with the speaker list, business leaders and technical gurus from all over the World will come to Ho Chi Minh to have their talk. The Agenda is divided into 3 sessions rooms: Opening Room, Technical and Business rooms. You will able to hear about e-commerce trends in general and the Magento ecosystem in particular. Potential topics covered include B2B commerce, digital marketing, payment & shipping methods, and the evolution of Magento 2.0.
Do not miss a chance to visit Ho Chi Minh City, one of the most fast-growing cities in Asia, and to find new opportunities for your business in Asian market.
Normal tickets are available for a price of $81 till 30 September, also you can buy the Networking Night Ticket for $54, it gives you a chance to join a gorgeous buffet at The Log – a rooftop restaurant of GEM Center.
No matter what event you will choose, maybe all 3, why not ? We sure that each Meet Magento event will be unforgettable and it will bring you new knowledges, business connections, positive emotions and just good friends.
Join our Magento community and feel its power!Read more
Dzień dobry, Poland!
Only ten days to go until Meet Magento Poland is happening! On September 19 and 20, merchants, developers, agencies and service providers will gather in Poznań, Poland, for the fifth time. Take your last chance to be part of #MM16PL!Read more