Looking after the Magento Community on the other side of the world: Meet Thai Son, MMA Vice President SE Asia!Read more
You are an online merchant using Magento for your business or want to use it in future? Perfect! Then read the following post about what Meet Magento Association is offering to you to improve your business and advance growth.Read more
Having a loyal base of customers is sometimes more important than gaining new clients. These loyal customers can represent a continuous source of income. As the infographic from selfstartr shows below, gaining new customers can be more expensive than retaining the ones that you already have.Read more
Magento, an Open Source platform, allows you to develop your eCommerce in various ways.Read more
Magento abandoned carts has long been a topic of interest to marketers who sell merchandise on the Internet. As researches show, about 65% of customers click away after putting products to the cart right before making a purchase.Read more
The longer I deal with e-commerce, the stronger I believe that the way to success in this more and more difficult branch is loyalty.
How can we know it? All we need to do is to compare the effectiveness of e-mailing to external base, which comes from 0,01% to 1,5%, to the effectiveness of e-mailing current clients, which amounts to 5-6% (Doubleclick, 2009).Read more