How to Add Up-sells to Magento Products

Magento up-sells are items, merchants offers to their customers, as alternatives to currently viewed product. Up-sells are meant to get customers to spend more money purchasing more expensive merchandise.

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Cross and Up-Selling: Worst Practices

Cross- and up-selling are widely-used technique to increase sales amount. It is effective? Just recollect how many times have you gone to a store or made a call with a specific purchasing idea in mind, but ended up spending more, for whatever reason?

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