Magento Case Study: Still at the Helm

Shop relaunch: imcopex sets the course for the future with Meet Magento Association partner atlantis media.

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“Shop the Look” – Visual Merchandising with Magento

Magento agency and Meet Magento Association partner TUDOCK developed a Magento module for visual merchandising.

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The Localized Magento Edition – new release.

In a such fast growing area like e-commerce it is very important to be always aware of  latest updates, new features and trends. Magento community is known for its responsive in new technologies development. And now we want to share with you our new Localized Magento Edition release, which is supposed to even more simplify work with your web-shop.

As you already know the Localized Magento Edition was established for several countries such as Germany, Austria, Switzerland, France, Italy, Spain, the Netherlands, Poland, Romania and Russia. This was made possible thanks to local partners who is working with the Edition for each mentioned country individually. The Localized Magento Edition has brought essential benefits for merchants and shop owners in their online business. Installing the Edition gives the access to all necessary settings, modules, legal rules and regulations of the market according to your location. And it even has a built-in proper language pack. New release is designed to be the perfect set of tools which is absolutely required for your Magento web-shop.

Let`s check what updates we have in new Localized Magento Edition:

  • Based on Magento CE 1.9.2.4
  • Update MageSetup module
  • Update of all further optional modules
  • Include PayPalPlus module (Magento DE only)
  • Remove M2E module

As you can see this release already has a new payment service PayPal PLUS (only available in the German version). This module is targeting sellers and buyers in Germany and covering  around 80% customer demand. PayPal PLUS allows buyers to choose from four methods of payment such as PayPal, Credit Card, Direct Debit and Pay Upon Invoice. For merchants it is always be one single PayPal transaction, no matter what payment method will choose a customer. For customers it is also possible to check out using different devices, smartphone, tablet or computer.

Our partners from PayPal Germany and integer_net sponsored the development for the Localized Magento Edition release and you already can install an upgraded version for your web-shop.

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Tips to Reduce Shopping Cart Abandonment [Infographic]

Did you know that the average rate of shopping cart abandonment in online retailers is a staggering 60-80%? Just imagine the missed conversions that that figure immediately implies. This is why if you are one of the many online retailers who are struggling to make a sale, you may want to consider this common issue as one of the primary causes.

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Why Too Many Choices Kill Sales

Did you know the more product choices you give to a customer the more chances you’ll lose a sale? Well, that’s a proved fact. But the paradox is that shoppers demand choice. They drive miles away from their homes to the malls with the biggest stocks possible and… get perplexed in front of a juice stand.

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Who are your readers any why are they your readers?

Blogs, Vlogs, Likes, Comments, Followers, Subscribers, Ads, Chats, Ebooks, Enews, Eshops, Forums, Tags, Viral, etc. What did all these words mean 20 years ago? What do they mean now? The digital industry is growing and so are we.

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Etsy Review or How to Sell Your Art

Represented most vividly by Amazon, internet marketplaces are becoming increasingly popular throughout the world. One of them, famous among young merchants, is Etsy – e-Commerce website that mostly distributes unique factory-made goods, vintage and handmade items. Today, we’ll try to review this marketplace unbiasedly, analyzing Etsy’s own features descriptions and the feedback from its users.

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eCommerce? CAT – egorical.
Fun Fact: Cats use their whiskers to detect if they can fit through a space.

Here’s another fun fact: there is an eCommerce shop that delivers a box full of surprises, like cat treats and toys, handpicked for your little pet.

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eCommerce is the new eMarketing

Recently, I’ve been invited to an Online Marketing Congress. There were 450 managers from big and medium-sized companies in the room. Before my presentation, I began to wonder what I’d like to tell them.

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How would the Friends’ characters online store look like?

Who doesn’t remember the most loved 90’s sitcom, Friends? We all watched it, we related with the characters, we laughed and cried with them, and we all wanted friends like them. But if they would own an online shop, would we buy their products? Take a look at our list below, describing their eStores.

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