Online shopping is not an exotic experience it used to be 10 years ago. Thanks to the steep computerizing of the global society, people have stopped being afraid of pulling out their wallets online. And though customers got less suspicious about e-shopping , they became more experienced either. Spoiled and picky, if you will.
Surprisingly, humans are much less “logical” than we’d like to think. According to Antonio Damasio, a renowned neuroscientist, emotions might be hidden, but they still drive almost everything we do whereas rational thinking comes second.Read more