The Milennials represent the consumers most brands are interested in nowadays. Nevertheless, they also represent the generation that started asking “why?” or the Y Generation.Read more
One thing Twitter and other SM have done is destroyed communication barriers – between celebrities and fans, voters and politicians, clients and store owners.Read more
In many ways, the meteoric rise of social media as a marketing tool has leveled the playing field. Whereas before an individual entrepreneur or small business had to struggle to be heard over the massive advertising budgets of large companies, today all it takes to get your message out there is some creativity and good social media strategy.Read more
If the ten years between the millennium and 2010 were about social networks establishing their influence in our personal and social lives, then it can be argued that the current decade is all about those same networks becoming a force in the corporate world.
Recently, the social network Facebook opened their user audience, which is nearly 1.5 billion people, for advertisers.Read more