Which is the personalization level expected by consumers? Do brands instill the “luxury feeling” during the entire purchase process?
These are just some of the topics explored in the blog created by Meet Magento Association Partner Contactlab to provide insights on the challenges that brands are facing in engaging and retaining prosumers under new market conditions dictated by digital environment.
In the blog they discuss also about the reports we release with Exane BNP Paribas, such as the latest The Online Purchase Experience Ranking: from Milan to New York City, the world first in focusing on luxury experience in online purchasing experiences in the Big Apple.
The results show that customers expect a greater level of care and personalization in digital as they were offline. This is even more true for luxury customers, looking for a unique and tailored experience as well as top quality products. When it comes to online purchases, this demand reaches its hype for a couple of reasons: on one hand, consumers pay a lot of money for products from these luxury brands and they expect the whole experience to have that luxury feeling; on the other hand, it is imperative for brands to guarantee the strong sense of heritage, tradition and exclusivity they rely on to affirm their luxury status.
To read the full article and other key points of the research visit ContactLab’s blog Fashion & Luxury Engagement Insights.